Above are my icon designs for my Advanced Graphic Design class. Now many of you are probably thinking "What is the difference between an icon and a logo?" Here it is: A logo is a graphical element that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition. An icon, on the other hand, is defined as an image, picture, or representation. A sign or likeness that stands for an object by signifying or representing it either concretely or by analogy; in simpler terms, a symbol. (Thanks for the definitions wikipedia!) Pssh, a symbol? How difficult could this be? Why were we given weeks to do something that is supposed to be so simple? Though we had to choose three different medical fields (which if you didn't notice, chose optometry, orthopedics and neurology), seriously, how bad could it be?
Again, surprised. You have to take every aspect, shape, line, weight, color, etc into consideration. I have to say, the hardest part was breaking down a complex medical field (let alone three) and make them cohesive with each other. I wanted them to be bold to evoke confidence of each field and use the more basic elements of anatomy that each field chosen works with every day: optometry with the eye, orthopedics with a broken bone, and neurology with the neuron. The colors are chosen for a reason too. Yellow is known to be the most visible color in the spectrum, red was used to evoke the blood from marrow, and blue is used as it is known as a calming color. I could go on with all the little aspects, but if you want to know, ask. Again, I liked how they turned out and I liked the project. This assignment made me think even more about the meanings behind an artist's actions. Meaning in art makes it all the better.
Medical field icons. 2009. Lindsey Pionek. Adobe Illustrator.
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