The Branding Process Part 4: Website

Finally, the last part of the branding process, at least in this case, is the creation of a website to promote individuals to get on the web to check out the brand and/or the product for more information. With the Internet playing a big part in society today, individuals would look at you like you were crazy if you did not have a website that they could check out. Since most individuals would identify with the print advertising, I wanted the website to work with the approachable and friendly-looking characters as well. Though this is just the design of the entrance and a supplementary page, I would want this website to be dynamic and have Flash or Java functionality. This would easier to explain the front page. My idea is that the friendly cells would pop up on the screen and when you hover over them, they would enlarge and the voice bubble would pop up displaying which main page the cell would navigate you to. In this example, you could click on the one being hovered over and the next loaded page would be the "About Promeaga" page. The branding standards that I have created are followed with the website as well and is easily identifiable as a brand. What do you think?



Promeaga website design index and about page. 2009. Lindsey Pionek. Adobe Illustrator and Photoshop CS4.

The Branding Process Part 3: Print Advertising

Now that the logo was created to easily identify the brand/product, advertising is the next step. A company may have an awesome product with a fantastic logo, but without advertising no one would know about it. That doesn't help much, does it?

My thought process behind creating the print ad series was to create something approachable with plenty of open space to entice individuals to stop and take a look at the ad and encourage them to find out more. I made the cell characters to reflect the textual content included, the simplified way Promeaga works, and to make the ad welcoming as well as a bit humorous. I decided to have them as the main focus with lots of white space to keep the ad clean and in contrast from other ads (You have seen them. Many are so bright, content-filled, and busy to attract the consumers' eyes that they look like the many other ads and completely lose purpose because of this.). The logo is clean, modern, and a bit carefree so I wanted that to be expressed in the ad as well through the design and the colors used.

So there you have it. Full, half, and quarter page ads.

Promeaga ad series. Lindsey Pionek. 2009. Adobe Illustrator and InDesign CS4.

The Branding Process: Part 2

Above is the logo chosen with the color and text choices that made the cut. I have a few reasons why I chose this logo above the others:

- The modern design reflects the characteristic of Promeaga be a "new" and revolutionary drug.
- The center ovals of the logo symbolize a cell with a nucleus which is the level that the drug performs at.
- The outer loop of the logo has a whimsical look. This was added to create an approachable and "take action" feel. It was made to look like someone took a marker and circled the cell; the way that Promeaga works. The negative space that interrupts this loop heightens this take action aura and creates interest.
- The logo looks like an abstract target, one of the key words and ways that Promeaga works in the body.

Adding the brand name to the logo was the next step. As you can see from the examples, I wanted to use a san-serif font to mimic the clean and modern feel of the logo. I ended up with a thin, rounded san-serif named VAG Rounded in title case which worked well with the roundness of the logo and the way the letters created even more circles in the brand name.

Lastly, color is added to the logo. Color is very important in the branding process. Colors aren't just chosen to make the logo pretty, there is a large amount of psychology and symbolism behind each and every color. I have always been interested in color psychology, so choosing colors was an enjoyable task. The orange-red gradient and the vibrant light blue were chosen with aesthetic and psychological purposes. The blue signifies a state of disease, yet the shade of blue does not look dangerous or grotesque. The orange is a very vibrant and active color, but after some more research, I found that the color orange stimulates the immune system. This works for this logo since Promeaga doesn't compromise the immune system, yet is able to rid the body of cancerous cells. In the end, the final logo is modern, optimistic and approachable; exactly what I wanted this pharmaceutical drug is to represent.



Logo color and typography concepts and final Promeaga logo design. 2009. Lindsey Pionek. Adobe Illustrator CS4.

The Branding Process: Part 1

In the process of (finally) presenting all of my work from the past semester, here is the first part of my branding assignments from my Advanced Graphic Design class with Donna Hughes. The first part of the branding process was logo development. A logo should embody an organization or product, therefore a designer should dedicate an ample amount of time in research. Donna taught us this by requiring us to complete a few forms, which included a product identity, as well as filling out a concepting matrix, which included word, image, and color association list. I decided to create a logo for an imaginary pharmaceutical drug, Promeaga. Why? I didn't want to mimic anything on the market, recreate present branding, and most importantly, I wanted to put myself in a real-life situation with creating a new logo. Let's take a look at the process with the Promeaga logo.

Product Identity
Name of product: Promeaga (Echinomycin doxorubictin)

What exactly does the product do?
Promeaga is a cancer suppressant pharmaceutical that successfully repairs the human p53 gene, the transcription factor that prevent genome mutation by initiating apoptosis (premeditated cell death). In most cancers this transcription factor is mutated, therefore Promeaga would be able to restore the function of apoptosis in cancer patients, providing a better chance of restoring normal function in cancer patients.

Describe the industry of which the product is a part.
Promeaga is part of the new findings and experimentation of Merck & Co. Merck & Co is a global research-driven pharmaceutical company dedicated to putting patients first. Established in 1891, Merck discovers, develops, manufactures and markets vaccines and medicines to address unmet medical needs. The Company devotes extensive e fforts to increase access to medicines through far-reaching programs that not only donate Merck medicines, but help deliver them to the people who need them.

How does the product fit in this industry? What is unique about it that sets it apart from others in the market? What is similar that keeps it competitive within the market?)
Promeaga is the first product to benefit cancer patients of all kinds without the negative e ffects of chemotherapy. This drug provides a step ahead towards the actual cure for cancer. Though this drug is not the cure-all, Promeaga targets the transcription factor that initiates apoptosis, which stops the mutated cells from multiplying and make the cancer deadly. With the death of cancer-causing cells, there is a better chance of survival normal functioning cells and the patient. This drug, as beneficial as it is, is one step closer to the cure for cancer, though it does not fully provide society with the cure for cancer. Therefore, there is a sufficient amount of research yet to be done by pharmaceutical companies to find the cure.

Audience Profile Who is the audience (end user) for the product? Describe their personality as a group.
The audience in for patients with all types of cancer that would like to see an alternative to treatment other than chemotherapy. They are likely very sick and exhausted from dealing with their cancer. The patients will most likely be happy to know that there is a better treatment option than chemotherapy, and one that could potentially cure many of numerous types of cancers. Cancer patients tend to be hopeful through their treatment and are more willing to try new procedures. They want to rid themselves of the cancer with as little pain and su ffering as possible.

What is the accepted/preferred visual language of the audience? Research example of what they are used to seeing and what is successful in communicating with them.
The visual language for cancer patients follows a positive outlook for curing cancer. Though the drugs and therapies are not highly advertised, organizations for all types of cancer show images of hope, love, family, strength, life. All imagery is active and positive. Though the audience is faced with the possibility of a shortened life, the advertising takes them away from this to keep them positive during their treatment and not willing to give up on their battle.

What is the primary message you want the audience to receive about the product? (This should be a simple, clear answer—one concise sentence.)
Promeaga provides cancer patients with more hope and promise than any other cancer treatment.

What is the secondary message you want the audience to receive about the product?
Promeaga gives cancer patients their lives back by providing a more comfortable treatment.



After product identity was in place, I was able to go to the concepting matrix. Though this matrix did not have to be followed, it is a fantastic tool for experimentation and spurring thought and creativity. Afterwards, I worked on thumbnails of possible logo ideas in black and white. Below are images of these worksheets as well as a my top choices for the final logo. Which one do you think I chose to finish?

Nip-Tuck

Just a little bit of advertising since I have been pretty sick recently (I have been sleeping almost constantly for the past 3 days). Nip-Tuck season premier is tomorrow if any of you watch it, otherwise, here's an interesting promo ad that plays on fashion, luxury, femininity, and of course, plastic surgery. The official TV show website is pretty cool too; check it out here. Enjoy!

Photo courtesy from oliv3r.net. Nip-Tuck season 6 premier advertising. 2009.

I-con do it!

Above are my icon designs for my Advanced Graphic Design class. Now many of you are probably thinking "What is the difference between an icon and a logo?" Here it is: A logo is a graphical element that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition. An icon, on the other hand, is defined as an image, picture, or representation. A sign or likeness that stands for an object by signifying or representing it either concretely or by analogy; in simpler terms, a symbol. (Thanks for the definitions wikipedia!) Pssh, a symbol? How difficult could this be? Why were we given weeks to do something that is supposed to be so simple? Though we had to choose three different medical fields (which if you didn't notice, chose optometry, orthopedics and neurology), seriously, how bad could it be?

Again, surprised. You have to take every aspect, shape, line, weight, color, etc into consideration. I have to say, the hardest part was breaking down a complex medical field (let alone three) and make them cohesive with each other. I wanted them to be bold to evoke confidence of each field and use the more basic elements of anatomy that each field chosen works with every day: optometry with the eye, orthopedics with a broken bone, and neurology with the neuron. The colors are chosen for a reason too. Yellow is known to be the most visible color in the spectrum, red was used to evoke the blood from marrow, and blue is used as it is known as a calming color. I could go on with all the little aspects, but if you want to know, ask. Again, I liked how they turned out and I liked the project. This assignment made me think even more about the meanings behind an artist's actions. Meaning in art makes it all the better.
Medical field icons. 2009. Lindsey Pionek. Adobe Illustrator.

I'm a Wanderer

You have all probably wondered about exactly what I am doing in school this semester since I never really put it out there. What is this girl doing? What are some of the things she is talking about? Does she even take classes anymore since I hear so much about her social life now?

To be honest, the many distractions have to be cut in half. I love it, don't get me wrong , but yes, it must (unfortunately) slow. I am in the beginning-ish of a full-time graduate status, but I have the least amount of classes that I have had since starting this program. I am taking Advanced Graphic Design with Donna Hughes, Animation with Greg Blew, two credits of Project Research, and an online Pathophysiology course that will be starting soon. I need to start working more on the Project Research more before it is too late, and I will be this upcoming week at least that is the plan. I want to graduate on-time (aka this May) which means I really have to get my thesis project moving. Ugh.

Otherwise, my favorite class is of course, Advanced Graphic Design. Donna is so good at what she does and during our individual discussion about our progress with our work she shows the insight and creativity she possesses. It is incredibly inspiring to get to know more about reasons behind colors, shapes, type, etc. I finally received my book 1000 Symbols: What Shapes Mean in Art and Myth, and I immersed myself in it right away. I have always been fascinated by any form of art, but more so I was interested in the meaning behind it, the personal history behind the individual who created the work. When you know those components, it is not just a pretty picture anymore, it is more relevant and I hold a much greater appreciation for the art. Masters like Leonardo da Vinci and Michelangelo (my Classical favorites) have this deeper meaning in their work and I am just in awe on how they did it. Though I will mostly likely never be honored like these two, I strive to hold meaning behind my art. Though I may not have the ability to do this in much of my medical illustration, I can in my graphic design which is probably why I love it so much.

We are working on creating symbols for three different branches of medicine in the class presently. The kicker is that each symbol has to be distinguishable, but at the same time, all be cohesive as a group. When I looked at the syllabus, we had 4 different preliminary meeting where we had to be at certain points in the process, but not officially completed for an entire month. An entire month to dish out three basic symbols? That's a piece of cake. Well, when I started, I was shocked at how difficult it was. First you have to break them all down to the basics and then you have to make sure that they look similar enough at the same time. Quite a challenge, but I am finally at a place where it all just came together in what I wanted so it is well on its way. I just have pages of crude sketches and some Illustrator files that I have been working with at the time, but nothing finished. In a few weeks, I post like always.

What I have above are the symbols of the American Hobo that we talked about in class a day during a symbols and icons lecture. Never would I have thought about this but it makes complete sense for a roaming, free-spirit community, would have a way to communicate. Very easy to identify and able to be written with a simple piece of chalk or coal, these symbols did the job and kept many hobos out of trouble and able to survive in their lifestyle. I thought it was interesting and worth the share. I images have the meanings underneath them; take a look for yourself!

Photos courtesy of vinci.org. Hobo symbols.

Drink Your Brains Out

Drink your body's every dysfunction away with Neuro Drinks. What the company has to say:

Neuro is an innovative beverage company dedicated to developing the highest quality functional beverages available. Our products are designed specifically to improve your overall health and wellness and help you achieve your goals and ambitions.

Product innovation is led by a team of scientific and nutritional experts across the country. Each formula features a distinctive and truly breakthrough formulation bringing true innovation as well as style and sophistication to the functional beverage category.

Not only are there 7 different flavors with clever names to go with its purpose and a fantastic anatomically-based logo, but the package design is quite unique as well. The sleek shape, clean design, bold colors and clever names make me want to take a closer look at this product. This notewothy package design could be the reason why Neuro Drinks have been in the celebrity spotlight. With cameos in Funny or Die with Lindsay Lohan and Lady Gaga's Paparazzi music video (If you haven't seen this video, you should... very artsy) and taking strolls with Hayden Panettiere and many other famous faces, this drink has star factor. I would love to go out and buy some, but Neuro Drinks are presently being distributed only in California. However, their website gives everyone else the option of buying online with free shipping.


Talking about California, I am officially celebrating New Year's in California with my bestie. I bought my plane tickets so there is no turning back (not that I ever would). In undergrad, I would go and visit my best friend from high school about two times a year. According to those statistics, I am pretty overdue and I couldn't be more excited to get out of the chilly winter winds!

Photo courtesy of Drink Neuro Blog. Drink Neuro Blog Logo. and Product Placement Blog: www.e-basel.it/. Still from "Paparazzi" music video by Lady Gaga.

A Little Anatomical Design Gem

Perusing the web as a procrastination tool has become vital to my sanity. However, I find some great artwork and learn a few tips, pointers and inspiration on the way so it can't be all bad, right? While working on the Frank Armitage website (which will be up soon!), I took a little breather and found this piece of creative graphic design. Loic Sattler of [LSD]Lysergid, a Berlin-based art director, illustrator and rich media designer created this Cover design for the Big Up Magazine, March 2009, issue 3. Of course, I love the use of anatomy in this piece, but all of his work is just incredible. The contrast, the colors, the geometric shapes mixed with organics, and the creativity = love, love, LOVE! Check out the rest of his work here.

Photo courtesy of www.lysergid.com. Cover design for the Big Up magazine March 2009 issue 3. Loic Sattler. 2009.

My What Dirty Hands You Have!

Above is my final design for creating awareness to the public about the H1N1 virus (aka Swine Flu) for my Advanced Graphic Design class with Donna Hughes. Like usual, we were required to create three different concepts and choose one to refine. I didn't want to do the typical (dealing with pigs) so I played with the ways to prevent it. After a bit more research, I found out that the H1N1 flu virus symptoms are very much like the normal flu. This made the project a little more difficult to work with since I didn't want to do anything with porkers. I decided to work with a play on hand prints and the potential transfer and uptake of the virus through normal tasks with the poster fitting in the larger bus/El car advertising locations. This would give the viewer the potential to look and read the poster, so it could have more content on it than say a billboard.

My concept was pretty different from the final (the text wasn't fit into the hand), but the recommendations were exactly what I initially wanted to do with it (ran out of time for the concept crit). I was happy with the suggestions geared toward what I wanted to do in the first place and came up with the finished product. My favorite part of doing this was when I used the "envelope distort" tool with the grunge text to fit the content in the tell tale lines of the hand. The hand behind the skewed text in a flat light color indicating a clean hand with the dirty text as everything that one picks up (with the potential of picking up H1N1) during a day. The most disturbing dirty place that I found was using the remote (home and hotel). It makes sense, but it is one thing that I haven't thought about. Ewww. I disinfected my remote as soon as I found that little fact.

I'm happy with the end product. What do you think of it?

H1N1 Public Service Announcement - Dirty Hands. Lindsey Pionek. Adobe Illustrator and Photoshop. 2009.

Sexy Surrogates

These ads have been popping up all over Chicago in the form of billboards and bus stop posters for the upcoming movie Surrogates. Coming to the big screen September 25th, the films stars Bruce Willis, Rosamund Pike, and Radha Mitchell in a sci-fi thriller. I don't know if I will see the movie, but I think the ad campaign is impressive. Though I think it is a little odd that some look like Angelina Jolie and David Beckham (though they can be considered almost perfect), I love the metal and industrial vertebral columns working with the organic form of the human body. With the blonde, it is odd that the ribcage is not there (it isn't shown in the others either like it should be to be more anatomically accurate, but more obvious here). Nonetheless, the advertising delivers, but will the movie?

PS: I am unable to find the design firm the envisioned this campaign. If readers have any idea, comment me up!

Photos courtesy of movieviral.com. Ad campaign for Surrogates film. 2009.

Give 'Til It Hurts

Though it may be early for Halloween, I just found out that every year, Lionsgate promotes the Red Cross and its new SAW (VI, if you aren't familiar) film with the "Give 'Til It Hurts" blood drive. And as part of the ad campaign tradition for this event, they include the SAW nurse... yikes!

This year's ad campaign was created by Ignition Print and was photographed by Co-President of Marketing Tim Palen - and is considered the wildest yet with the SAW nurse sporting a uniform you won't see at just any old doctor's office. The corset, designed by The Blonds, looks pretty sharp to me if you know what I mean. The Blonds have been designing and outfitting celebs such as Britney Spears, Beyonce, Rihanna and Katy Perry.

Though the image may be uncomfortable to look at, it does the job grabbing attention and getting the point across. Furthermore, you can see the craftsmanship and quality of the garment, the makeup and the lighting to make this an incredibly striking and beautiful image.

Oh, and of course I can't forget to let everyone know this too: Happy 19th birthday little brother!

Photo courtesy of current.com. "Give 'Til It Hurts" 6th Annual Halloween Blood Drive advertisement. Ignition Print - Tim Palen. Syringe corset by The Blonds. 2009.

Do you have LowT?

Hint: Only males go through this! Now there is a reason behind the mid-life crisis. Yes, decreased levels of testosterone in men create a "male menopause" more formally known as andropause. I was intrigued by this more recent finding so I wanted to create a print PSA dealing with this subject. Since there are many physical and mental changes when men undergo this time in their life, I decided to play with the idea of the "spice of life". I am satisfied with the idea, but it was difficult using numerous images and making them cohesive in one image. Yes, each one of those bottles are different images, as well as the shelf and the reaching hand. I used a few techniques in photoshop to create shadows to make the bottles seem close together and "grounded" on the shelf. Creating a homemade set-up and shooting the image and tweaking in photoshop afterward would have been a better solution in my eyes. If only I didn't have a budget (or maybe a high-end camera)!

"IsItLowT?" print PSA. Lindsey Pionek. Adobe Illustrator. 2009.

Letting it All Hang Out

The first week of our 8 week summer session is over and though I am trying to keep up with things the summer keeps on tempting me to relax, hang out, and to put it bluntly, just chill. I haven't quite stepped back into the class mode yet. It is nice in a way that our course load isn't that intense, so I still feel like I am in the clear.... I just don't want it to get out of hand, you know, since all of my weekends are already books for the entire duration. That will happen.

Though I say I have been a bum, I have:

• Checked out artists that I admire for my advanced imaging techniques as well as choosing my scientific subjects to illustrate.
• Taken my first Flash class and rewrote my crazy-messy notes (I swear, in the past month I forgot how to write.)
• Gutted my room of unnecessary things that I don't want to move in less than a month.
  
• Worked 16 hours and did my first tech help email and phone call. :D
  
• Caught up with friends.
• Watched Horton Hears a Who. (The animation is great and the humor is not just for kids.)
  
• Worked on my online class, which thankfully has only one more week.
  
• Talked with my thesis project committee chair and advisor about where I am going and what I have to do.
  
• Went grocery shopping at my favorite cheap (but good) ghetto grocery store
• Made a large amount of black bean salsa and chicken fajitas. (I missed having fresh produce.)
• Sat and took in a wonderful summer storm.
  

So there, I can say I have done something with my life. One thing I'm glad I didn't do is what these little characters are up to. This anatomical imagery is from Tom Giesler, an illustrator and entrepreneur in the San Fransisco Bay area. His ties with the graphic design and medical devices industry, as well as his humor, can both be seen in these clean and simple illustrations, made to look anatomical charts. Take a look at his website as there are more anatomically-based images there!



Photo courtesy of tomgiesler.com. The spirit of sharing and Brimming with enthusiasm. Tom Giesler. 17 x 22", acrylic & digital, 2007.

For the Love of the Game

When looking for apartments this weekend in Wrigleyville and the Lincoln Park area (and stuck in traffic since there was a Cubs game) I noticed a die-hard Cubs fan wearing a shirt with this design on it. Pretty cool and I want one even though I'm not quite an intense fan of the Cubs yet.... I feel like I'm cheating on the Brewers. :D

Buy this design now on Ebay for around $20.

Photo courtesy of Ebay.com. Chicago Cubs Skeleton Shirt.

Knotty Ad and Billboard

Another aspect for my graphic design assignment which was due last week. This time, we needed to create an ad and billboard pertaining to the subject chosen and make them cohesive. I wanted to play with typography in my ad and create a bold and eye-catching look. I really liked how that turned out, but then I had to figure out how to create a billboard since it is not advisable to have a lot of text on them.... for some reason. Ha ha. Therefore, I worked with a small part of the ad in tandem with a bold and interesting knot image. To make even more eye-catching, I chose to make the knot spill over the black typical billboard area. I like how it turned out and I think the class did too!

I am now in the process for the next assignment: package design. I like to choose things that are recognizable to everyone, so I chose a generic brand of clear bandages. It has been going well so far, but the bandages are transparent so I wanted to focus on that and make the package see-through and create an appealing design on that. However, there can be issues ahead when getting this printed at Kinko's for a comp instead of a high-quality printing company. I may be biting off more than I can chew, but I really like this problem-solving... I learn much better going through that process.

Ad and billboard design dealing with Crohn's Disease, Lindsey Pionek, InDesign and Photoshop, Spring 2009.

2016 Hopeful

It was quite a week for Chicago. Everything was beautiful and it was warming up (other than that freak snowstorm a couple days ago). I also noticed lots of Olympic flare going up around the city but didn't think anything of it. It was all for a good reason. The IOC (aka International Olympic Committee) was in town sizing up the city to see if it could be suitable for the 2016 Summer Olympics. I have to say that Chicago did a pretty good job promoting themselves. Their branding is impeccable; you can't help but look at the stimulating white space with bright ribbons of color simulating graceful movements of all of the sports. The website is amazing; I can't help but take a look at it everyday now. My favorite ad promoting the city is the swimmer over the Chicago River downtown... very appropriate and clever. I can't find it anywhere that I can post it, but you can check it out here.


The logo in itself is beautiful and with meaning. I don't want to sound biased, but I think Chicago has the best logo (even though it messed up the first shot). It's clean and sophisticated.

The IOC inspectors are now going to visit competing cities; Tokyo, then Rio de Janeiro and finally Madrid. Keep Chicago in your hearts for the future bid...if not only for the athletics, for the design.

Photo courtesy of chicagosuntimes.com, chicago2016.com, and blog.pinkergreen.com.

Rage

Rage:

• fury: a feeling of intense anger
• a state of extreme anger
• behave violently, as if in state of a great anger
• something that is desired intensely
• be violent; as of fires and storms
• violent state of the elements
• feel intense anger

One of our graphic design assignments was based on an article about rage and our goal was to create 3 concepts drastically different from each other in any genre we wanted. The only requirements was that one image and some form of text was to be used. Here are the concepts that I came up with and I'm pretty happy with them. If you haven't heard this from me before I like simplicity, irony and the unexpected and that's what I was going for in these concepts. Simple. To the point. Eye-catching. That's what you need in an ad which I chose to work on. I found a website on anger management as well as other potential burdening factors which I thought would be appropriate and went to town.

My second concept was the favorite from my "mock clients" so I spiffed it up, but they stated that not much needed to be changed which was nice since you know, always something else to do!

At least I'm not feeling any rage right now, it has been a pretty good day. :D I'm at home in wholesome wisconsin at the moment and I have a friend from high school that is getting married tonight. Though I have seen most of the people that I graduated with in the past 5 years, it should be an interesting time to say the least.

Ad concepts based on an article about rage, Lindsey Pionek, InDesign, Photoshop and Illustrator, Spring 2009.

The Basics

Here's my brochure that I created in my graphic design class. I chose Crohn's disease because I have a friend with it and I wanted to know more about it. She has to watch what she eats now because certain ingredients can make symptoms flare up in which she is unable to live life normally. I learned a lot about the subject and you can too now!

I have created brochures before in Undergrad and at my internship, so I enjoyed working on this one since I was able to be a little more creative. Here are the reasons for the design
elements chosen:

• The simplicity of the brochure reflects "The Basics" of Crohn's disease.
• The graphics reflect that Crohn's is an intestinal disease.
• The stimulating yellow used signifies happiness and hopefullness with living with Crohn's, but can also mean to be too stimulated reflecting the irritation of the intestines
  during flare-up.

So there you go, learn something and let me know what you think!

Crohn's Disease 'The Basics' brochure design for people or family members diagnosed with Crohn's. Lindsey Pionek, 2009.

Let Me Free

I thought this ad was appropriate for how I feel today. Needless to say, this week has not been fun: I'm not working well on my assignments (or I'm being a perfectionist) and the boy is just not working out. Not. One. Bit. Therefore, I'm a little upset and just want to go to bed and not really write tonight. So here's another anatomy-based ad since we were talking about creating an ad in Graphic Design today as well as that the brain wanting to get out and stop thinking (like my own at the moment).

This ad is actually created for the Mexican contemporary art museum, Museo Tamayo de Arte Contemporáneo in Mexico City. I don't quite understand the relevance, but I think it was well done, creative, and definitely memorable, that's for sure! The agency that created this piece is Draftfcb-Mexico headquarters. Draftfcb has a few headquarters around the world and have an impressive client list... take a look!

Ok, off to bed, hopefully a better (and more productive) day tomorrow.

Photo courtesy of AdPharm.com Print advertisement for Museo Tamayo, 2009