8.31.2009

Give 'Til It Hurts


Though it may be early for Halloween, I just found out that every year, Lionsgate promotes the Red Cross and its new SAW (VI, if you aren't familiar) film with the "Give 'Til It Hurts" blood drive. And as part of the ad campaign tradition for this event, they include the SAW nurse... yikes!

This year's ad campaign was created by Ignition Print and was photographed by Co-President of Marketing Tim Palen - and is considered the wildest yet with the SAW nurse sporting a uniform you won't see at just any old doctor's office. The corset, designed by The Blonds, looks pretty sharp to me if you know what I mean. The Blonds have been designing and outfitting celebs such as Britney Spears, Beyonce, Rihanna and Katy Perry.

Though the image may be uncomfortable to look at, it does the job grabbing attention and getting the point across. Furthermore, you can see the craftsmanship and quality of the garment, the makeup and the lighting to make this an incredibly striking and beautiful image.

Oh, and of course I can't forget to let everyone know this too: Happy 19th birthday little brother!

Photo courtesy of current.com. "Give 'Til It Hurts" 6th Annual Halloween Blood Drive advertisement. Ignition Print - Tim Palen. Syringe corset by The Blonds. 2009.

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